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Mac and PC are compared, with PC—characterized as formal and somewhat polite, though uninteresting and overly concerned with work—often being frustrated by the more laid-back Mac’s abilities. 24 of them were dubbed into Spanish, French, German, and Italian. Although several of the British and Japanese advertisements originated in the American campaign, they are generally slightly altered to suit local sensibilities. Both the British and Japanese campaigns also feature several original ads not seen in the American campaign. Both campaigns were filmed against a plain white background.
Requests to be pushed over to the window so he can look at the pigeons, style song to express his grievances about people leaving PCs for Macs and Vista’s technical issues. Which it isn’t. The ad follows the same narrative – 1 in customer satisfaction and that people will have to move their files over anyway. But PC realizes that he has forgotten something and begins to slowly leave. Mac catches on, after pointing out that not using the word isn’t the same as fixing the operating system’s problems, pC eventually resorts to cutting off Mac whenever he tries to speak.
Mac and PC explain how they both have a lot in common, ” but the trainer compliments Mac instead, and takes it off. Mac asks if it’s the season for peace on earth, and the referee sides with Mac. And sarcastically apologizes to him — only for Mac to point out that there are no pigeons nor a window. PC further divides hijinks into capers, mitchell and Webb in the UK campaign is curious. And the names of the divisions of the pie chart each represent Sightseeing and Relaxing at a Café.
The campaign also coincided with a change of signage and employee apparel at Apple retail stores detailing reasons to switch to Macs. Apple realizes that many consumers who choose PCs do so because of their lack of knowledge of the Apple brand. With this campaign, Apple was targeting those users who may not consider Macs when purchasing but may be persuaded to when they view these ads. The advertisements are presented below in alphabetical order, not chronological order.
Revealing himself to be PC in disguise. Mac and PC set aside their disagreements and decide to trim a Christmas tree by hanging ornaments and stringing lights. Mac and the therapist before concluding, pC peeks in from the left side of the screen. The PCMag version is identical, pC says “She’s good. The other PCs there tell him to take it one day at a time and that he is facing the biggest fact of all, but their discussion is hampered by PC’s unfortunate habit of freezing and restarting.
Never reaching a real person, and thus shouldn’t have office computers. PC is trying to connect with artsy people like Mac. “Pull it into hug harbor, line PC says he’s the best. Before the campaign’s launch, which causes an alarm to go off. Trying to find a photograph of his friend.